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TikTok Lead Generation Enable enterprises to obtain customer information

 Tiktok has just created its own version of Facebook's lead ads, announcing a new advertising feature with its own wild idea: lead generation.

How it works: when users see your ad, they click "register now" to take it to the form without leaving tiktok.

Does it work for me? TikTok has published two case studies on brands that have been successful in Lead Ads, one of which is e-commerce platform and the other is perfume manufacturer.

In short, this is a promising new format, especially when you are engaged in e-commerce.

When companies join tiktok, they can expect a truly original way to connect with the customers they care about and become part of their culture. Tiktok is a place where an enterprise can expand its customer base and increase its revenue impact through its immersive, vertical, short format video format. Today, we are pleased to launch lead generation, tiktok's first-party solution, to help businesses attract customers and easily drive transformation. Now, enterprises can share details of attractive and interesting products and services related to customers with a few simple clicks.

 Tiktok's "lead generation" enables businesses of all sizes to create seamless interactions to reach potential customers and thus turn them into potential customers. Lead generation first makes it easy for users to fill out the form and provide their information (such as name, email, telephone) to indicate their interest in the specific product or service. In addition, the basic information provided by our users to tiktok can also be automatically filled in to provide an effective experience between the enterprise and users.

Tiktok's lead generation also enables enterprises to create fully customizable messages related to multiple customer groups. The lead can then be downloaded manually or activated immediately if integrated with the enterprise's CRM. For businesses on tiktok, this form of information is essential to ensure that they attract interested customers in a respectable way.

With lead generation, when a user submits his or her information to tiktok, a privacy statement will be displayed indicating that we are collecting user information for advertisers. Both tiktok's privacy policy and advertiser's privacy policy will be in the form of contact. Automatically populated personal information collected through lead generation can only be accessed by advertisers. Users can edit their information on the form at any time, or click to exit the form. This means that our community can rest assured that when it comes to data privacy, it is always their first choice.

We want to support and empower businesses on tiktok to have seamless opportunities to connect deeply with their customers while ensuring that our community feels comfortable and safe on the platform. It's crucial for us. Therefore, we will continue to build our own platform, policy and advertising product suite to enable enterprises to tell their own stories while protecting our community's information and protecting our platform and user data.

We are pleased to bring tiktok's lead generation to enterprises around the world to support their numerous efforts to connect and interact with customers in a simple and seamless way. For more information on how to start using lead generation, please read our help center article and learn how brands in the education, professional services, automotive, finance and retail industries use lead generation. In addition, check out our latest case studies from brands like lazada and Nina Ricci to see how they connect and activate their customers on tiktok through lead generation.


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